Matomo

Matomo is a powerful open source web analytics platform focused on privacy and data ownership. As a full-featured alternative to Google Analytics, it provides comprehensive tracking capabilities while keeping you in complete control of your analytics data.

Key Features

• Complete Analytics Platform:

  • Real-time visitor tracking
  • Goal conversion monitoring
  • E-commerce analytics
  • Campaign tracking
  • Custom reports
  • Heatmaps and session recordings

• Privacy-Focused Design:

  • Self-hosted data control
  • GDPR compliance tools
  • Data anonymization options
  • Cookie-less tracking
  • Privacy-safe analytics
  • Configurable data retention

• Enterprise Capabilities:

  • Multi-site tracking
  • Team collaboration tools
  • Role-based access control
  • White label options
  • API access
  • Custom dimensions

• Advanced Features:

  • A/B testing
  • Form analytics
  • Media tracking
  • Custom alerts
  • Scheduled reports
  • Log analytics

Who Should Use Matomo

Matomo is ideal for:

• Organizations needing data ownership
• Privacy-Conscious Companies seeking GDPR compliance
• Enterprises wanting comprehensive analytics
• Developers requiring flexible integration options

Getting Started

Matomo offers multiple deployment options:

1. Traditional Installation:

   # Download and extract Matomo
   wget https://builds.matomo.org/matomo.zip
   unzip matomo.zip
   
   # Configure web server and database
   # Run web-based installer
   

2. Docker Deployment:

   docker run -d --name matomo \
     -p 8080:80 \
     -v matomo:/var/www/html \
     matomo:latest
   

The platform provides extensive documentation and community support while maintaining strong privacy standards and analytics capabilities.