Dub

The modern, open-source link attribution platform for short links, conversion tracking, and affiliate programs.

Overview

Dub is a comprehensive link management platform that powers 100M+ clicks and 2M+ links monthly. It's trusted by world-class marketing teams from companies like Twilio, Buffer, Framer, Perplexity, Vercel, and Laravel. Dub combines the functionality of a URL shortener with advanced analytics, conversion tracking, and affiliate program management.

Key Features

Link Management

Custom Short Links: Create branded short links with custom domains
Bulk Operations: Upload and manage thousands of links at once
Link Expiration: Set automatic expiration dates for time-sensitive campaigns
Password Protection: Secure sensitive links with password requirements
Geographic Targeting: Redirect users based on their location
Device Targeting: Show different content based on user's device type

Analytics & Tracking

Real-time Analytics: Track clicks, conversions, and user behavior in real-time
Conversion Tracking: Monitor ROI and attribution across marketing channels
UTM Parameter Management: Automatically append and track UTM parameters
Detailed Reports: Generate comprehensive reports with custom date ranges
API Access: Programmatic access to all analytics data
Webhook Integration: Real-time notifications for click events

Team Collaboration

Workspace Management: Organize links across different teams and projects
User Permissions: Fine-grained access control for team members
Shared Domains: Use custom domains across multiple workspaces
Team Analytics: Aggregate analytics across team members
Audit Logs: Track all changes and activities within workspaces

Developer Features

REST API: Comprehensive API for all platform functionality
SDK Support: Official SDKs for popular programming languages
Webhook Events: Real-time event notifications
Custom Integrations: Build custom integrations with third-party tools
Open Source: Full source code available for customization

Technology Stack

Framework: Next.js 14 with TypeScript
Database: PlanetScale (MySQL)
Analytics: Tinybird for real-time analytics processing
Authentication: NextAuth.js with SSO/SAML support via BoxyHQ
Payments: Stripe integration for premium features
Email: Resend for transactional emails
Deployment: Vercel with global edge network
Monitoring: Comprehensive logging and error tracking

Use Cases

Marketing Teams

Track campaign performance across multiple channels
A/B test different landing pages with split testing
Manage affiliate and partnership links
Create branded links for social media campaigns
Monitor conversion rates and attribution

E-commerce

Track product link performance
Manage affiliate partner links
Monitor shopping cart abandonment
Optimize product page conversions
Create time-limited promotional campaigns

Content Creators

Monetize content with affiliate links
Track audience engagement across platforms
Create branded links for sponsorships
Monitor traffic sources and performance
Build custom attribution funnels

SaaS Companies

Track user acquisition sources
Monitor trial conversion rates
Manage partner and referral links
Optimize onboarding flows
Measure marketing campaign effectiveness

Self-Hosting Benefits

Complete Control

Data Ownership: Keep all analytics and user data on your infrastructure
Custom Branding: Full white-label capabilities for your organization
Unlimited Links: No restrictions on the number of links or clicks
Advanced Customization: Modify the platform to meet specific requirements
Integration Freedom: Connect with any internal tools or systems

Privacy & Security

GDPR Compliance: Full control over data processing and storage
Enhanced Security: Implement your own security policies and controls
Audit Trail: Complete visibility into all system activities
Backup Control: Manage your own data backup and recovery procedures
Network Security: Deploy within your existing security infrastructure

Cost Efficiency

No Per-Click Charges: Unlimited usage without recurring fees
Scalable Infrastructure: Scale according to your specific needs
Reduced Vendor Lock-in: Maintain independence from third-party services
Custom Pricing: No limits on users, domains, or features
Long-term Savings: Significant cost reduction for high-volume usage

Installation & Deployment

Dub can be deployed using various methods:

Docker Deployment

# Clone the repository
git clone https://github.com/dubinc/dub.git
cd dub

# Set up environment variables
cp .env.example .env.local
# Configure your database, authentication, and other settings

# Run with Docker Compose
docker-compose up -d

Vercel Deployment

One-click deployment to Vercel with automatic scaling and global CDN.

Self-Hosted Infrastructure

Complete setup guides available for AWS, Google Cloud, and other cloud providers.

Alternatives Comparison

| Feature | Dub | Bitly | Short.io | YOURLS | | ------------------- | --- | ----- | -------- | ------ | | Open Source | ✅ | ❌ | ❌ | ✅ | | Self-Hosting | ✅ | ❌ | ❌ | ✅ | | Advanced Analytics | ✅ | ✅ | ✅ | ❌ | | Team Management | ✅ | ✅ | ✅ | ❌ | | API Access | ✅ | ✅ | ✅ | ✅ | | Custom Domains | ✅ | 💰 | 💰 | ✅ | | Conversion Tracking | ✅ | 💰 | 💰 | ❌ | | White-label | ✅ | ❌ | 💰 | ✅ |

Dub

Dub